Swan's own team page gives Klippsten's title as "Founder and Chief Executive Officer" and says he "Started Swan Bitcoin in 2019". The same page records that before starting companies he worked at Google, McKinsey, Microsoft and Morgan Stanley, and holds an MBA from the University of Chicago.
The corporate record names him too. The Form D filed by Electric Solidus, Inc., the Delaware corporation behind the Swan brand, on 4 December 2025 lists Cory Klippsten as an executive officer and director. The same filing lists David Song as an executive officer and Lyn Alden, Yan Pritzker and Sebastian Sobezak as directors, and reports $10.3 million sold.
The company he runs is bitcoin only, and its published product line is narrow by design: recurring bitcoin purchases, retirement accounts, a private client service, custody and a large body of free educational material, with no other assets offered.