What it actually did
Overstock was a Nasdaq-listed retailer with warehouses, a returns policy and an audited balance sheet, which is what made it different from the merchants taking bitcoin before it. Its Form 10-K for 2013 records the change in one line: "In January 2014, we began accepting bitcoins as a form of payment for purchases on our website."
The mechanism matters more than the announcement. The same filing says the company "do[es] not accept bitcoin payments directly, but use[s] a third party vendor to accept bitcoin payments on our behalf", and that the vendor "then immediately converts the bitcoin payments into U.S. dollars so that we receive payment for the product sold at the sales price in U.S. dollars." The vendor is named in the following year's 10-K as Coinbase.com, whose own announcement called it "the largest retail Bitcoin implementation to date".
So the retailer priced in dollars, settled in dollars and carried no bitcoin. What the customer sent was converted before it reached the seller, which is worth knowing before calling such an arrangement adoption. Overstock's own measure of demand was blunt: the 2013 filing says that since it began accepting bitcoin, "less than 1% of customer purchases have been made using the currency". It later changed the policy, adding global bitcoin checkout in September 2014 and stating in the 2014 filing that it had "begun to hold bitcoin and other cryptocurrency directly".
That part ended. The accounts for the year to 31 December 2023 record proceeds from the disposal of cryptocurrencies of $9.8 million and a realised gain of $6.4 million, with nothing in the two years after. Whether the Overstock.com checkout still offers bitcoin could not be established for this entry: the annual report for 2025 does not mention accepting it, and the site's payment options are not published on a page that can be cited.
The company behind the name
The 2023 annual report gives the chain: formed on 5 May 1997 as D2-Discounts Direct, a Utah limited liability company, renamed Overstock.com, Inc. on 25 October 1999, reorganised as a Utah C corporation in December 1998 and reincorporated in Delaware in May 2002. It became Beyond, Inc. on 6 November 2023, Bed Bath & Beyond, Inc. on 18 August 2025 and Neighborhood Intelligence, Inc. on 14 August 2026, and now trades on Nasdaq as NXH. Overstock.com survives as a brand and a registered trademark of that company.