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We take sponsorship and we publish the line it cannot cross. Both halves of that are the offer.
Those are counts you can verify by browsing the site. We do not publish traffic or audience figures here, because we would be asking you to take an unaudited number on trust, which is the opposite of how everything else here works. Ask and we will send what we actually measure, with its limits stated.
This site is worth sponsoring only because readers believe what they read on it. That belief is the product, and it survives exactly as long as the following stay true.
Everything we publish that was paid for is labelled as paid for, at the top, in the same words every time. If any of the above is a problem for a campaign, we are the wrong site, and it is better for both of us to find that out in the first email.
A post written to the same standard as everything else here: sourced, with its limits stated, and labelled as sponsored at the top. You get to be wrong about your own product only in the way you are publicly wrong about it elsewhere. We will not publish a claim we cannot source, and we say so before invoicing rather than after drafting.
A labelled placement in an issue, sold by issue rather than by impression. The list is small and we will tell you how small before you commit, rather than after.
A labelled, static placement in a defined position. No third-party ad network, no tracking scripts, no behavioural targeting, because we do not run any of those and are not going to start.
We do not sell directory entries, review scores, roundup positions, or removal of anything. If what you want is on that list, the answer is no and it will stay no.
The form below asks for the things that decide whether there is anything to discuss, so the first reply can be an answer rather than a request for more detail.
Usually within a few days. A no comes with the reason. If a campaign needs something from the list above, we will say so plainly rather than negotiate around it.
What runs, where, when, what it is labelled, and what happens if either side wants out. Nothing starts before that is agreed.
For a sponsored post you see the draft and can correct anything factually wrong about you. You cannot change our characterisation of anything, and we will not remove a caveat. That distinction is the whole arrangement.
Marked as sponsored at the top of the post and in any listing that shows it. Sponsored links carry rel="sponsored". It stays labelled forever, including in the archive.
Whatever numbers we have, with their limits stated. We would rather report a small honest number than a large decorated one.
Six fields, so the first reply can be a real answer.
If your campaign needs a guaranteed positive framing, an unlabelled placement, or a link that passes ranking signal, we are not the right site and we would rather say so now than three emails in.
The editorial standards this all sits on are public, and so is who we work with: read about the site.